Challenge

OVVITAL is the leading producer of fresh and high-quality eggs in Albania. Established in 2004 as a family company in Durrës, for 20 years OVVITAL has brought to the tables of every family the unique experience and extraordinary taste of fresh, high-quality, and healthy eggs.

After so many years in the market, the decision-makers of this company decided to refresh their brand. The main goal is to differentiate in the aisles of supermarkets, as well as convey the freshness sensation of their eggs.

Solution

After a detailed study in the Albanian market, we concluded that we assessed the strengths and weaknesses of competitors. To differentiate ourselves from others, we managed to create a brand with vibrant colors and a minimal design.