Divanas Fabrics
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(2023)
Services
→ Strategy
→ Naming
→ Communication
→ Branding
→ Social Media
Challenge
Divanas Fabrics is a new brand entering the market as a sub-brand of the well-known company of furniture, Kubolli. This brand was created with the aim of producing different sofas for the Albanian and Italian markets.
Divanas Fabrics follows the same concept of customization by producing different patterns, offering a wide range of textures and designs based on architects' ideas. This brings variety and the opportunity to choose what best suits the needs of family members and their taste for convenience.
Solution
The Chameleon symbol is figuratively used to describe Divanas Fabrics' flexibility and propensity to adapt their products to any possible environment. This symbolism appears in the chameleon's ability to take on different shapes and colors according to its environment.
The audience will easily recognize the brand thanks to the chameleon symbolism. Divanas Fabrics, an excellent choice for those looking for unique style for their homes.