Challenge

Plusito is a place where pets find love, care, and true hospitality, a short stop for fun where the little friends find warmth, delicious food, and quality products.

They offer a wide range of products, including food, toys, and various accessories. But Plusito is more than just a store – it's a community of four-legged friends. They share stories, tips, and good times with pet owners.

Solution

Plusito approached Blerus to develop a comprehensive brand identity, including messaging, visual identity system and communication. The brand’s ethos inspired a visual and verbal identity that reflects sweetness, warmth, and intricate the passion for their animals with a playful touch to the brand.