FSHSE (2024)

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Challenge

The Albanian Esports Federation as the highest organisational rank helps create and develop teams and professional sportsmen. The goal of the federation is to recognize and develop Esports in Albania. Development of national and international championships. Creation of the structures in professional forma- tion coaches and judges. Creating suitable environments in the professional formation of gamers. As a place that welcomes tradition, it obliges its national symbol to take the guests on its side.

Solution


Being the first Albanian organization representing the gaming community, we opted to draw inspiration from the Albanian flag for symbolism. The eagle with its wings spread wide became our emblematic choice, a symbol of which they are very proud. By incorporating the eagle's wing into our logo, it takes on the semblance of a hand grasping a gamepad, perfectly encapsulating our passion for gaming.

This brand identity is further enriched by the national colors of Albania—red and black—infused with secondary hues borrowed from the vibrant palette of video games. This fusion imbues our brand with the essence of gaming, evoking the excitement and energy inherent in competitive gaming.

Characterized by its simplicity and versatility, is designed to seamlessly integrate into any application.

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