Office Without Walls
The utility office chair even if it is Razer, is not the most suitable place for creative blast .
There are many things which turn into monotony. Every day the same route to the office. Greetings to the same people . The parking boy continues with the same joke since the first day he met you, (today you came last). Same button in the elevator. Good morning to the same colleagues, (the boss didn’t ask you when he employed them), but you are responsible for all the tasks.
Everything is very good, the chair, the same path, the elevator, the greetings, the funny parking guy, the colleagues, the other people or the repeated actions . Office walls will banish our brain if we do repetitive actions for 8 hours. Creativity needs no walls, no boundaries. Nowadays we live in a digital world where the only limit is imagination. It's not wrong at all if one day you get up and don't want to go to the office anymore.
The lines above are not at all a call for empty offices or deny colleagues, but opportunities to look for new paths, new connections, new air. We are not slaves to anyone, only to our own thoughts. I think our best ideas are born either to energetic collaboration and very fruitful or before uninterrupted periods of work in "offices without walls".
In times like these, it's our job to make this way of working work. It is essential that those of us who can work remotely do so - leaving public spaces less populated for those who need them most. The talent of the advertising industry lies in finding the forces of the unknown: in turning weakness into strength.
Many businesses are operating online, Blerus studio clients trust the new way of working. The COVID19 pandemic taught us all a lesson. No one had to be in the office, but online we were met with successful campaigns, artwork that went with the theme of the time, genius challenges from the most creative people on social media.
Creativity without office walls - when I say this, I'm not thinking of going back to quarantine or the walls of the house. I mean that ideas or Visuals can come from anywhere. Every day in a different park with a laptop is ok.
A visit to clients' offices to share ideas or chat about the next campaign is great. If you are creating a fashion, haircare, cosmetic, hypermarket, electronic brand, a day's work in a shopping center is also very valuable. The movements of body and mind are always perfect. The break can be spent in the gym. After punching the punching bag for 10 minutes, of course your thoughts will be freely more than a lunch break in a cafe with colleagues like every day.
Creativity comes naturally with lived situations, no longer from research sitting for 8 hours in the office.
Of course, even from a monetary point of view, the best comes to those who seek them. Never stop searching and your ideas will make you love yourself and your profession. This is an opportunity for everyone to start over with something better.
Creativity unites us!
