Name
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First Name
Last Name
Email
*
what type of business do you have?
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What problems do you solve for your customers?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?
What can you tell us about the space, services or products that set you apart from your competitors? Why should customers choose you?
Is there a specific story behind your business, business name or logo?
Share with us 5 adjectives or words that best describe your company.
What materials will you provide us for visual identity??
Regarding the materials that you will provide, do they need any other changes that will be used on the new visual identity?
Who are the decision makers for this project? What is the feedback deadline to make a decision?
What time frame do you want to have for this project?
Describe your ideal client?
What is the primary message you want to convey to your customers?
Share with us 5 adjectives or words that best describe your ideal client.
Have you done any market research for your ideal customer or for your products / business that you can share with us?
What is the purpose of this practice? Why now?
If you have an existing brand / identity, why is it not working for you?
Do you have specific "do's and don'ts" rules about colors or other elements of visual identity?
Please share with us 3 links of brands where their visual identity inspires you. What do you like most about them?
Please share with us 3 brands / logos that you think are weak, and what makes you think so?
Using 5 adjectives or short phrases, describe how you would like the look and feel of your brand.
